Your Ads where
and when it counts
Rooftop digital screens hyper-targeted ads.
Cost-efficient
Convenience
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Most impressions
Wider reach
Uboard offers the following key benefits
Targeting
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Leverage the power of data analytics and technology to tailor marketing messages to the right people at the right place and time, increasing the chances of engagement and conversion.
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This allows advertisers to deliver targeted messages or advertisements to users who enter that predefined geographical zone.
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Strategy employed in advertising and broadcasting to ensure that messages or content are distributed across all designated market areas.
Case Studies
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The Truebill campaign featured an app install call-to-action hyper-targeted to Manhattan and Williamsburg. SDK plugins were used to integrate app actions and measure the following goals: Installs, Sessions, Account Linking, Premium Purchases.
Device IDs were collected for users within viewing distance of the Halo during ad-play and also for users present in the same locations 10 mins prior to ad-play (control group). These IDs were then cross-referenced with mobile app activity for both exposed and control groups.
+83%
+400%
+75%
62.4k
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Candid’s “reasons to smile” campaign highlighted fun facts for each NYC neighborhood as vehicles drove through different targeted areas. To track performance, pixels were implemented on three webpages: landing page, homepage, and conversion page.
Device IDs were collected for users within viewing distance of the Halo during ad-play and also for users present in the same locations 10 mins prior to ad-play (control group). These IDs were cross-referenced with website activity (via pixels) for both exposed and control groups.
+35%
+165%
656k
4.5k
Measurement
Our targeting algorithm takes into account the vehicle’s exact location, time of day/week that your ads are only shown in areas and during times that make sense for your business.
Dashboard reporting
Programmatic capabilities
Spotless coverage
Specs
Ads shown on both sides of the screen for maximum exposure
37.8” wide by 12.6” tall
MP4, MOV, GIF, PNG, JPG, HEIC formats accepted
6–8 seconds full motion creatives
Auto-brightness, visible under direct sunlight
Previous Clients
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Company are ditching legacy platforms for the ability to deliver experiences at every level
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ABN 93 667 240 940