Your Ads where
and when it counts

Smart rooftop screens on rideshares put your ads in the spotlight, right when and where it matters most.

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Benefit

Rooftop digital screens hyper-targeted ads.

Uboard Smart Rooftop Screens on Rideshares

Cost-efficient

Rideshare advertising cost is minimal and reaches more customers at a lower Cost Per Thousand Impressions (CPM) than any other out–of–home advertising.

Convenience

Rideshare advertisements are one of the most flexible methods to grab the attention of the audience. Rideshare ads flexibly target and capture the audience where and when they want, creating a lasting impact on people's minds over competitors.

Most impressions

Unlike static billboards and TV, social media ads that viewers often ignore or skip, rideshare out–of–home advertising offers lasting benefits, potentially gaining more popularity in the future.

Wider reach

Rideshare cars are everywhere, and this means advertisements for users will also be in each corner of the country and engage your customers on their everyday journey. Hyper targeting strategy used that empowers brands where other mobile media formats cannot reach.

Uboard offers the following key benefits

Precise hyper-targeting capabilities

3rd party vetted measurement & attribution

Highly competitive industry rates

Targeting

Case Studies

CAMPAIGN OVERVIEW

The Truebill campaign featured an app install call-to-action hyper-targeted to Manhattan and Williamsburg. SDK plugins were used to integrate app actions and measure the following goals: Installs, Sessions, Account Linking, Premium Purchases.

Device IDs were collected for users within viewing distance of the Halo during ad-play and also for users present in the same locations 10 mins prior to ad-play (control group). These IDs were then cross-referenced with mobile app activity for both exposed and control groups.

+83%

App Downloads

+400%

Session Duration

+75%

Account Linking

62.4k

Devices Exposed

CAMPAIGN OVERVIEW

Candid’s “reasons to smile” campaign highlighted fun facts for each NYC neighborhood as vehicles drove through different targeted areas. To track performance, pixels were implemented on three webpages: landing page, homepage, and conversion page.

Device IDs were collected for users within viewing distance of the Halo during ad-play and also for users present in the same locations 10 mins prior to ad-play (control group). These IDs were cross-referenced with website activity (via pixels) for both exposed and control groups.

+35%

App Downloads

+165%

Session Duration

656k

Devices Exposed

4.5k

Frequency

Measurement

Our targeting algorithm takes into account the vehicle’s exact location, time of day/week that your ads are only shown in areas and during times that make sense for your business.

Dashboard reporting

Programmatic capabilities

Spotless coverage

Specs

Ads shown on both sides of the screen for maximum exposure

37.8” wide by 12.6” tall

MP4, MOV, GIF, PNG, JPG, HEIC formats accepted

6–8 seconds full motion creatives

Auto-brightness, visible under direct sunlight

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Previous Clients

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